ABC Scale

The ABC scale is a method of classification established by the government. The scale often is often used by media companies to aim for a target audience interested in their production. The system is based on occupation, education and financial factors.

For our short film, we aim for group C2, D and E. 

C2 includes the skilled working class i.e. manual workers such as electricians, mechanics and plumbers.

D includes the working class i.e. semi-skilled and unskilled manual workers i.e. bus drivers, factory line workers and shop workers.

E includes those that are subsistence i.e pensioners, casual workers and especially students.

The reason we have chosen these specific classes, are due to what code and conventions within our comedy genre short film would appeal to these individuals.

Ranging from C2 to E includes students still within school, young people working on apprenticeships, young people working and young adults in general.